When one of our twitter friends started tweeting about McDonald's 365Black.com, I thought it was a joke.  My friends and I talk all the time about McDonald's less than subtle "urban" marketing plan, but I never thought they'd seek to go after Black dollars and waist lines full throttle over the Internets.  My bad for underestimating the power of three beef patties and special sauce dangling from African Baobab Trees (the official symbol of Black pride if you ask McDonald's).